The project aims at achieving these objectives:

• Applied semiotics is deemed to be the practical side of the Semiotic studies as it helps taking the modern theoretical framework of linguistics into the next level. Thus, the project’s objectives are as follows: – Highlighting the crystal importance of semiotics as being a scientific method to study language – Linking the scientific research to the current scientific context – Figuring out scientific solutions to the hypotheses of semiotic methodology of cultural and commercial discourses.